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Press

  • October 8, 2012

    CSGT: The Holy Grail of Content Marketing?

    Late last year, marketing strategist David Meerman Scott released an absolute must-read book titled Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. In this e-book, David outlines a brilliant new PR strategy that involves taking advantage of happening news items, be it general news, or within your specific niche… Read more [...]

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  • October 13, 2012

    The Huge Collection of Google Analytics Tips

    Putting aside all recent arguments and gossip as per privacy issues (yep, nothing is probably totally free and Google Analytics should be using its (your?) data in some way), I should confess, I love the tool and use it. I’ve been compiling the list of advanced Google Analytics tips that open up plenty of possibilities [...]

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  • October 13, 2012

    What Impact Will Bing Have on Search Engine Optimisation?

    Usage of the Microsoft Bing search engine grew by 70 per cent in 2009 and was responsible for 4.1 billion searches, according to figures from search engine research provider comScore… Read more: http://www.computing.co.uk/ctg/analysis/1850368/what-impact-bing-search-engine-optimisation

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  • October 13, 2012

    Infografik: Wie sich die Konversionsraten erhöhen lassen

    Es wird wieder einmal Zeit für eine Infografik. Diesmal ebenfalls zum Thema “Wie sich die Konversionsraten erhöhen lassen?“. Eine entscheidende Frage, denn laut der Studie „Konversionsraten deutscher Onlineshops“ schließen – je nach Branche – von 100 Besuchern einer E-Commerce-Plattform nur ein bis fünf Interessenten einen Kauf auch tatsächlich ab. Im Durchschnitt liegt die Konversionsrate bei mageren 3 %. Sie kann aber, wie die Spitzen-Shops zeigen, [...]

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  • October 13, 2012

    The Infographic Revolution: Where Do We Go From Here?

    The infographic may seem to some to be a modern phenomenon; but not many know of the true origins and purpose of an infographic. For one thing, it isn’t an invention of the digital medium, it is merely popularized by it. Read more: http://www.hongkiat.com/blog/infographic-revolution-where-do-we-go-from-here/

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